SIDES OF SZA
This exclusive edit with singer-songwriter, SZA, celebrates self-expression and style through her curated lens. Featuring unique frames that capture SZA’s dynamic energy and vibrant personality.
THE TEAM
Creative Director: Danielle Moore
Photographer: Cassidy Meyers
Stylist: Alejandra LaPilusa
Hair: Devante Turnbill
Makeup: Deanna Paley
DP: Maddy Talias
Production: Vision Pop + Giselle Morgenstern
Casting: Giselle Morgenstern
Editor: Snakk Studio
Graphic Design: Joyce Yutan + Jovan McGee
Editorial: Mayra Sanchez + Amanda Medved
Social Media Designer: Dakota Seidenspinner
EXECUTION
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As the social creative lead
I translated the Sides of SZA campaign into a social-first experience through asset creation, video editing, and rollout planning. Using the captured footage, I crafted hero edits, supporting cutdowns, and designed cross-channel assets — from Reels and teasers to carousels and Stories — ensuring the campaign came to life cohesively and impactfully across every platform.
TEASERS
Hazy BTS moments on set paired with an instrumental SZA track sets the mood—teasing her world without revealing it, and building quiet anticipation for tomorrow’s reveal.
YOU’RE NOT READY 👀 Don’t snooze and miss the moment
TOMORROW: Step into her world
LAUNCH
The hero social moment introducing Sides of SZA — mixing motion, personality, and quote-driven storytelling across reels, carousels, and stories
SZA 🤝 QUAY. We’re still blushing.
What goes around, comes around 💘 SZA in KARMA
It’s SZA’s world, we’re all just living in it 🌍
*SZA plays softly in the background*, SOUNDCHECK 🎤
A mix of socially native film, behind-the-scenes moments, and product-forward visuals crafted into IG Stories that supported the campaign’s carousels and reels with texture, personality, and narrative depth.
CLOSET CONVERSATIONS
I created two seamless BTS-meets-campaign edits for our Closet Conversations series—an intimate, style-driven look into SZA’s energy and confidence, including one video that lived on her own channel and earned 9.4M views.
Closet Talk with @Quayaustralia🎙️ Check out my edit on Quay.com ! It’s all about ✨energy ✨
She got it from her mama 💖
SZA BY THE NUMBERS
1.58+ Billion QUAY Earned Impressions
281 Pieces of Influencer Content
33 VIP + Celebrity Highlights
52 Press + Editorial Features