SPIRIT OF THE RADIO
Pure indie, pure noise. Music holds an unspoken connection—that first cord, those heartfelt lyrics, that familiar melody. No matter who you are or where you're going, music reminds us all of what it means to be alive.
Creative Director: Danielle Moore
Photographer: Ward + Kweskin
Art Director: Megan Yanchitis
Wardrobe: Joanie del Santo
Hair: Darine Sengseevong
Makeup: Zara Kaplan
Props: Justin Fry
DP: Logan Rice
Producer: Vision Pop + Giselle Morgenstern
Casting: Giselle Morgenstern
Editorial: Mayra Sanchez + Amanda Medved
Graphic Design: Mario Estrada, Jovan McGee + Joyce Yutan
Social Media Designer: Dakota Seidenspinner
THE TEAM
EXECUTION
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As the social creative lead
I brought QUAY’s Festival SS24 heritage campaign to life by translating our music-driven concept into a fully social-first rollout. I led the social strategy, directed onsite photo/video capture across our multi-city festival tour, and built the content system that carried the campaign across every channel. From documenting the pop-up truck experience to creating Reels, carousels, and story assets in real time, I shaped a cohesive festival narrative that showcased the energy, culture, and community at the heart of the brand.
Social Rollout Overview
ON THE GRID
Across carousels, reels, and stories, I shaped the digital layer of Festival SS24 with split-screen product cuts, on-set BTS, and subtle animations—creating a textured, product-forward feed that carried the campaign’s elevated tone.
PRODUCT FOWARD IMAGERY
TREND FORWARD UGC CONTENT
BTS ON SET
QUICK FILM ANIMATIONS
SEAMLESS CAROUSELS
CAPTION: Limited-edition blues. Explore The Festival Edit 😎
CAPTION: Limited Edition: Everyone’s favorite internet crush, DIGITAL DAZE 💿
CAPTION: It's our house. We make the rules.
CAPTION: The Festival Edit. All the new hits dropping tomorrow 🎧
CAPTION: Moments on set 🎬 Explore The Festival Edit
CAPTION: We made you a playlist. 💿 Check out the link in our bio.
THE ZINE
Designed by Creative Director Danielle Moore, our limited-edition Festival SS24 zine showcased the campaign’s music-driven world. I created a digital animation to preview its pages and shot tactile, in-hand footage to bring the piece to life across social.
Stories designed for our IRL shop events, later resized for email and SMS to support additional promotional pushes.
A custom playlist curated to match the Festival SS24 vibe—created to pull followers deeper into the world, letting them feel the energy of the campaign beyond what they see on the feed.
